Cyberlogic
Multichannel
Design
Background.
Project
Multichannel design
Role
Graphic Design and Brand Management
Year
2023-2026
During my tenure at Cyberlogic, a South African Managed Service Provider, I refined the brand guide, creating design guidelines for multichannel execution. With this robust brand style guide in place, I created cohesive designs across print, social, web pages, events, and proposal documents.
Approach.
Focused on aligning brand, messaging, and design across all touchpoints to create a cohesive and recognisable identity. Simplified complex technical concepts through clear visual hierarchy and consistent design patterns, ensuring accessibility for both technical and non-technical audiences. Established a scalable framework to support ongoing content creation across channels.
Execution.
- Led the design direction across digital and marketing channels, including website layout and user experience, presentation templates, social media assets, and thought leadership collateral.
- Developed reusable templates and visual systems to ensure consistency.
- Produced bespoke assets tailored to specific campaigns, client communications, and solution offerings.
Outcome.
- Delivered a consistent and professional brand experience across all channels, enhancing communication clarity and reinforcing market positioning.
- Enabled more efficient content production through reusable design systems.
- Supported marketing and sales efforts with high-quality, on-brand assets.
