Background.

While freelancing, I worked with Miss Earth South Africa and Generation Earth, South African organisations focused on sustainability, youth development, and environmental awareness. As a freelance creative partner, I operated as a full-service, through-the-line resource, supporting both brands across digital, print, and campaign activity. The role required balancing creative execution with strategic alignment to ensure consistent messaging and visual identity across a wide range of touchpoints.

Approach.

I took a holistic, brand-led approach to ensure consistency across all channels, from social media and email to print and events. Focused on translating purpose-driven messaging into clear, engaging visual communication, while adapting outputs to suit different audiences and platforms. Established practical workflows and reusable templates to support efficient delivery within fast-moving campaign environments.

Execution.

• Delivered end-to-end creative across digital and print, including graphic design, layouts, and campaign assets.
• Designed and built HTML emailers for campaign communications and stakeholder engagement.
• Managed website updates and content, ensuring accuracy and alignment with campaign messaging.
• Created and managed social media content, including visual assets and post design.
• Coordinated print production, suppliers, and delivery timelines.
• Supported PR efforts through media collateral, press materials, and content creation.
• Provided art direction for photoshoots and campaign-related creative assets.